Privacy Policy

Last Updated: April 22, 2025

PathwayPro LLP ("we," "us," or "our") respects your privacy. This policy explains how we collect, use, and protect your personal data when you use our marketing services (the "Service") via our website https://pathwaypro.info/ (the "Site").

By using the Service, you agree to this Privacy Policy.


1. Key Definitions
- Account: Your unique access to our Service.
- Affiliate: Entities we control or that control us (e.g., parent companies).
- Company: PathwayPro LLP, Stoney Works, 8 Stoney Lane, London, SE19 3BD, UK.
- Cookies: Small files stored on your device to track Site activity (see [Cookie Policy]).
- Service: Marketing consultations, strategy sessions, and digital resources provided via the Site.
- Personal Data: Information that identifies you (e.g., name, email, business details).
- Service Providers: Third parties helping us deliver the Service (e.g., payment processors, analytics tools).


2. Data We Collect
A. Personal Data
When you use our Service, we may collect:
- Contact Information: Email, name, phone number.
- Business Details: Company name, industry, marketing budget (for tailored services).
- Payment Data: Billing address, transaction history (processed securely via Stripe/PayPal).

B. Usage Data (Automatically Collected)
- Device Information: IP address, browser type, operating system.
- Behavioral Data: Pages visited, time spent, links clicked (via Cookies and analytics tools like Google Analytics).


3. How We Use Your Data
We process your data to:
- Provide and improve our marketing services (e.g., strategy sessions, campaign audits).
- Communicate with you (e.g., respond to inquiries, send invoices).
- Analyze Service usage to optimize performance.
- Comply with legal obligations (e.g., tax records).

Legal Bases for Processing:
- Your consent (e.g., for newsletters).
- Contractual necessity (e.g., to deliver paid services).
- Legitimate interests (e.g., fraud prevention).


4. Data Sharing & Third Parties
We may share your data with:
- Service Providers: Payment processors (Stripe, PayPal), email tools (e.g., Mailchimp), analytics platforms.
- Business Partners: Only with your consent (e.g., for joint webinars).
- Legal Authorities: If required by law (e.g., court orders).

International Transfers: Data may be processed outside the UK/EEA, but only with adequate safeguards (e.g., EU Standard Contractual Clauses).


5. Your Rights
Under GDPR/UK Data Protection Act, you can:
- Access, correct, or delete your Personal Data.
- Withdraw consent (e.g., unsubscribe from emails).
- Object to processing (e.g., opt out of analytics tracking).
- Request data portability (receive your data in a machine-readable format).

To exercise these rights, contact support@pathwaypro.info.


6. Data Retention
We retain your data only as long as necessary:
- Active clients: Until account closure + 3 years (for tax/legal compliance).
- Inquiries: 2 years from last contact.
- Cookies: Up to 12 months (see [Cookie Policy](#)).


7. Security Measures
We implement:
- Encryption: SSL/TLS for data transfers.
- Access Controls: Limited staff access to sensitive data.
- Regular Audits: To prevent breaches.

*Note*: No method is 100% secure—we cannot guarantee absolute safety.


8. Children’s Privacy
Our Service is **not for users under 18. We do not knowingly collect their data.


9. Changes to This Policy
We’ll notify you of updates via email or Site notices. Continued use = acceptance.


10. Contact Us
For questions or data requests:
- Email: support@pathwaypro.info
- Address: PathwayPro LLP, Stoney Works, 8 Stoney Lane, London, SE19 3BD, UK.
Cookie Policy

Last Updated: April 22, 2025

This Cookie Policy explains how PathwayPro LLP ("we," "us," or "our") uses cookies and similar tracking technologies on our website https://pathwaypro.info/ (the "Site"). By using the Site, you consent to the use of cookies as described below.


1. What Are Cookies?
Cookies are small text files stored on your device (computer, phone, or tablet) when you visit a website. They help us:
- Remember your preferences (e.g., language, login details).
- Analyze Site traffic and performance.
- Deliver targeted marketing ads (if you consent).


2. Types of Cookies We Use

| **Category** | **Purpose** | **Examples** |

| Essential | Necessary for the Site to function (e.g., secure login, payment processing). | Session cookies, CSRF tokens. |
| Analytics | Track how users interact with the Site (e.g., pages visited, bounce rates). | Google Analytics, Hotjar. |
| Functional | Enhance user experience (e.g., save language preferences). | WordPress login cookies. |
| Advertising | Deliver personalized ads based on your browsing behavior. | Facebook Pixel, Google Ads tags. |

3. How to Manage Cookies
You can control or disable cookies through:
- Browser Settings: Block or delete cookies via Chrome, Safari, Firefox, etc. (Guide for popular browsers).
- Consent Banner: Accept/reject non-essential cookies when first visiting the Site.
- Third-Party Tools: Opt out of Google Analytics [here].

*Note*: Blocking essential cookies may limit Site functionality (e.g., checkout, account access).


4. Third-Party Cookies
We work with trusted partners who may set cookies:

| **Service** | **Purpose** | **Privacy Policy** |

| Google Analytics | Site traffic analysis. | [Google’s Policy]
| Facebook Pixel | Ad targeting & conversion tracking. | [Meta’s Policy]
| Stripe/PayPal | Payment processing. | [Stripe] / [PayPal]


5. Changes to This Policy
We may update this Cookie Policy. Changes will be posted here, and your continued use of the Site constitutes acceptance.



6. Contact Us
For questions about cookies:
- Email: support@pathwaypro.info
- Address: PathwayPro LLP, Stoney Works, 8 Stoney Lane, London, SE19 3BD, UK.